Users will soon have a updated setting that enables them to reduce the amount of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This advancement comes amid a rise in AI-generated material, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A considerable share of this material is deemed low-quality AI content, a phrase for inferior, factory-style content that is typically absurd or bizarre.
“We know from our community that many people appreciate content produced via AI tools, including AI artwork to science explainers, and we aim to provide users the option to adjust the amount of that, depending on their own likes,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its service labeled as AI-generated. Collectively, over 100 m videos are submitted to the app each day, making AI-generated material a limited percentage of its complete catalog.
User Control Features
Viewers will be able to limit or boost the amount of artificial media they watch by using the “manage topic” setting in the platform and choosing the AI content topic. Other topics that can already be modified under the tool encompass current affairs, fashion, beauty, and movement.
Content Labeling and Policies
Its guidelines oblige users to label lifelike AI-generated content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be removed under its terms of service.
Additionally, the service will henceforth add an AI-generated label to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This action is aimed to deter users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is also establishing a $2m awareness program for experts and institutions to create learning resources about responsible artificial intelligence. This project will assist non-profit groups dedicated to training computer science.
Content Safety Approach
TikTok has defended its moderation strategy, amid discussion over proposals to make redundant numerous safety staff in the UK. It is planning to cut a significant number of roles in its content moderation department in London, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most distressing content before it gets reviewed by people. The company stated a significant reduction in shocking and graphic content seen by content reviewers over the past year due to intervention by its AI tools.
It is vital to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
